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ShopSite Pro 4 is a secure, online store creation and management

application that is designed to meet the needs of site developers and
merchants who are seeking to build a professional, yet affordable
storefront. In addition to its site creation and management tools and
secure shopping basket, ShopSite Pro includes real-time credit card
authorization, a site search engine, detailed sales and traffic statistics,
plus features that make handling larger product databases
(2000 products and above) easier and more efficient.

ShopSite software is an online store creation system that allows

merchants to build and maintain catalogs of products to sell on the
Internet. It includes tools for site creation and management, sales and
traffic statistics, secure encrypted transactions, and online order fulfillment.

ShopSite software is licensed on a per-domain basis. A domain license for
ShopSite Manager currently costs $695 and ShopSite Pro costs $2195 for
Spirit Servers customers.

Please note: Open Market, Inc., which distributes the ShopSite software,
enforces a strict No Refund policy. All sales are final.


ShopSite Manager v4 - Specifications

  • $1295 retail price - $995 if purchased through Spirit Servers.
  • Page creation and site management software for the smaller
    business with secure commerce capability.
  • Easy to use (no HTML necessary) but flexible: can handle any
    HTML, Javascript, Java applet, or ActiveX control
  • Add secure order taking to existing web pages or create them
    new with ShopSite
  • Easy-to-learn shopping and management interface
  • Easily upgradeable to ShopSite Pro


ShopSite Pro v4 - Specifications

  • $2995 retail price - $2795 if purchased through Spirit Servers.
  • Page creation and site management software designed for the
    experienced web designer, hosting provider, or merchant who
    wants to build an online store.
  • All the features of ShopSite Manager plus: Fully integrated in-store
    search engine, complete statistics, Associates Tracking program.
  • Tools for managing large stores: for example, change all your
    product prices easily or background colors of all your pages at once.
  • More customization tools


Customization Features for the Site Developer
By linking to the ShopSite Pro Orders-CGI interface, experienced
developers can create custom programs, such as delivering orders
information real-time to a fulfillment house or querying an inventory
database to insure that the product being requested is in stock.

SmartHTML enables developers to embed ShopSite commands into
regular HTML code. With this feature, custom HTML pages can
contain ShopSite managed product information. As a result, when
merchants make day-to-day merchandising changes to product
information from ShopSite's easy-to-use back office interface, then
hit the 'update' button, the software automatically updates the areas
containing the smartHTML codes.

Advanced Merchandising Tools
Merchants can better define and refine advertising and co-marketing
strategies using the information provided by StatsPlus on sales and
traffic activity.

Merchants with high-traffic stores, and a merchant bank account, can
now offer secure, real-time credit card authorization to their shoppers,
then submit credit card orders over the Net for processing.

Site Search enables shoppers to quickly find what they are looking for
from among 100s or 1000s of products within a single site, then purchase
right from the search 'results' page.

Pro's advanced order features give merchants several techniques for
motivating customers to purchase one item over another based on price
or discounts offered, and for rewarding 'heavy' shoppers by applying a
discount based on total dollars ordered.

Pro Features Highlights
Real-Time Credit Card Authorization and Processing -- ShopSite Pro easily

be linked to A secure, fast online credit card authorization and processing
service.

Site Search -- The engine searches the ShopSite products database,

presenting all matches on a separate 'results' page. Customers see each
product's name, price, description, a hot link to each product and an order
button. The shopper can act on impulse right from the results page.

Product Selector -- Using the new 'product selector' feature, merchants

can quickly find the right product item from among thousands of items when
working with the products databases from within ShopSite Pro's back office.

Orders CGI -- Using the ShopSite Pro 'Orders Information' CGI, experienced

developers can create custom order handling features, such as a custom
program that delivers order information real-time to a fulfillment house or
queries an inventory database to insure that the product being requested
is in stock.

StatsPlus -- Improve the statistical analysis of your site. Know what's
hot and what's not among today's visitors. Get detailed reports about
who visited and what they saw.

Advanced Order Options for Shoppers

'Order another' - enables the customer, right from the orders page, to
request another incident of an item but apply different options, such as
color, size and quantity to this line item.

'Shopper discount' - enables the merchant to configure a dollar-based
discount table in the back office that can be automatically applied to
the shopper's merchandise total at the time of checkout.

'Value-based order options' - enables the merchant to apply a discount

or a premium to the base-price of a specific item, based on the pull-down
menu option selected.

'PowerEditPlus' - By modifying one entry on the PowerEdit screen, a
change can be applied to all selected pages or products.

'Smart HTML' - For designers accustomed to using popular HTML page

layout tools, this feature enables you to link existing ShopSite Pro
database information, such as price, description, SKU, and product name,
into your existing pages, using HTML-like tags. Designers can take full
advantage of cool HTML tools, yet retain the ease-of-management that
comes from maintaining product information within ShopSite databases.

'Enhanced Store Re-Gen' - Only information that has been changed is

updated. Additionally, a 'checkpoint' log keeps track of the update process,
enabling the update process to startup where it left off in event of a
disconnect or server time-out.



Features:
Store Creation and Management Tools

'Meta Tags' - The key word descriptions used by search engines can be

set via the pages screen.

'Easy Data Entry Screens' - The ShopSite interface is simple to use --

no harder than normal browsing on the internet.

'Cross-platform' - Client only needs a standard web browser. No extra

software or plug-ins are necessary.

'Remote Management' - Storefronts and catalogs can be maintained from

anywhere on the internet.

'No HTML necessary' - Creating the right layout is easy with our forms-

based interface. Makes site creation and maintenance quick and easy.

'Virtually Unlimited pages/products/graphics' - Storefronts or catalogs

may contain databases of up to 2 gigabytes -- which doesn't include
images or other external files.

'Optimized Application' - ShopSite takes only about 4MB hard disk space.

The code has been highly optimized for maximum efficiency and minimum
bandwidth usage. Including graphics and other files, the average store
typically takes up less than 10MB.

'Unlimited Shoppers' - ShopSite does not limit the number of customers

who may access, use, or purchase from an online store. For all practical
purposes, there may be an unlimited number of concurrent users in any
shopping activity.

'Immediate media upload' - Add graphics, sounds, movies, or other media
materials easily using the immediate upload features in Netscape Navigator.
No FTP is necessary.

'Media Library Manager' - View, name, and set up media (including graphics,

sounds, or movies) in the Media Manager.

'Online help' - Software usability questions are answered quickly and easily

via context-sensitive links from within the software with our innovative
online help system.

'Products Database uploader' - Allows for instant integration with existing

business software (database, accounting, or spreadsheet) for immediate,
offline, and simple updating and maintenance of the product database.

Shopper Security

'Encrypted Credit Card Storage' - Credit card numbers are encrypted

when stored on the server. If an unauthorized person accesses the order
database, the information is useless.

'Encrypted in Transit' - The system takes advantage of Secure Sockets

Layer (SSL) security, protecting both shoppers and merchants while
sensitive information is in transit over the internet.

'Secure Back Office' - All changes are done in a password protected back

office.

Sales and Marketing Tools
'
Email notification of orders' - Placing an order immediately triggers an

email receipt to the customer confirming the order, and an email to the
merchant, so he is instantly notified when sales are made.

'Online Order tracking' - Orders are stored online for merchant reference

as long as necessary. Viewing and deleting orders takes place within the
back office. Orders can be downloaded in tab-delimited format to a
merchant's standard business management applications, such as a
spreadsheet, database or accounting application.

Shopping Basket Features
'Shopping Basket' - Allows customers to place orders online, in a secure,

easy, and fast environment. ShopSite Manager's basket uses a unique
cookies/IP combination tracking system. Order pages colors and background
can be set by the designer.

'Customizable Payment', Shipping, and Tax Options - Merchants can set

their own prices for shipping and tax, and decide which credit cards (or
other forms of payment) they want. Currently 25 different tax rates can
be set by the user; up to 20 fields can be set for shipping by weight.

'On-the-fly shipping and tax calculation' - The ShopSite software
automatically calculates the shipping and tax based on the criteria
entered by the merchant. No second-guessing or external calculations
is necessary.

ShopSite Manager
ShopSite is an online store creation system that allows merchants to

build and maintain catalogs of products to sell on the Internet. It includes
tools for site creation and management, sales and traffic statistics,
secure encrypted transactions, and online order fulfillment.

Built with Merchants and Site Designers in Mind

ShopSite Manager is for the small- to- medium sized business manager who

wants to begin marketing and selling products on the Internet, or who
currently has a Web site, but wants to take the next step of selling
products online.

For Web site designers, it reduces the many tedious tasks involved in

maintaining a Web site, allowing them to concentrate on pure design. It
empowers merchants, not only allowing them to make small changes
without a designer's help, but even allowing them to build an entire site
without knowing HTML.

ShopSite Manager has a simple, intuitive interface and provides features

comparable to high-end commerce packages at a fraction of the price.
Rather than spending several hours each day keeping the site's content
fresh, a user can spend a few minutes with ShopSite Manager. New users
can familiarize themselves with the software in the course of an afternoon.
A site can be significantly customized using ShopSite Manager, so advanced
users can display information in creative ways by typing their own HTML into
the appropriate text fields. More than a Web page editor, ShopSite Manager
keeps product and sales information in databases. Change the price of a
product in the database and ShopSite Manager will automatically regenerate
HTML. ShopSite Manager also integrates cgi scripts into the site, such as a
shopping basket and visitor statistics, so you can take advantage of them
without being a techno-geek.

Store Creation and Management Tools

Easy Data Entry Screens
The ShopSite interface is simple to use -- no harder than normal browsing

on the internet.

Internationalization, Phase I
Everything the shopper sees can be in their native language (symbols as

well as text).

Create Links' Function
Apply the ShopSite order button to existing HTML pages and automatically

tap the power of ShopSite's secure shopping cart capabilities.

Cross-platform
Client only needs a standard Web browser. No extra software or plug-ins

are necessary.

Remote Management
Storefronts and catalogs can be maintained from anywhere on the Internet.

No HTML necessary
Creating the right layout is easy with our forms-based interface. Makes site

creation and maintenance quick and easy.

Templates
Balancing ease-of-use with flexibility in design, site designers can choose

from several page and product layout templates.

Virtually Unlimited pages/products/graphics
Storefronts or catalogs may contain a theoretical limit of 2 gigabytes of

data, which does not include images or external files. A practical limit,
based on manageability of the site, is up to 2000 items in the product
database.

Unlimited Shoppers
ShopSite does not limit the number of customers who may access, use,

or purchase from an online store. For all practical purposes, there may be
an unlimited number of concurrent users in any shopping activity.

Immediate media upload
dd graphics, sounds, movies, or other media materials easily using the

immediate upload features in Netscape Navigator. No FTP is necessary.

Media Library Manager
View, name, and set up media (including graphics, sounds, or movies) in

the Media Manager.

Online help
Software usability questions are answered quickly and easily via context-

sensitive links from within the software with ICentral's online help system.

Database uploader
Build a store in one step. Create a database of products and page

information offline, import to ShopSite via a tab-delimited file uploaded
through the browser or FTP.

Global Settings
Enables designers and mall operators to customize their ShopSite

environment. Special settings include the ability to add your own company
logo and phone number at the bottom of each page and to add a special
icon on the final 'Thank You' page that links the shopper back to your
mall or a Web page of your choice.

Shopper Security

Secure Credit Card Handling
The system takes advantage of Secure Sockets Layer (SSL) security,
protecting both shoppers and merchants while sensitive information is in
transit over the Internet. Credit card numbers are then encrypted when
stored on the server.

Secure Back Office
All changes are done in a password protected web 'back office.'

Sales and Marketing Tools

Statistics
Monitor daily visitor counts and sales.

Email notification of orders
Placing an order immediately triggers an email receipt to the customer

confirming the order, and an email to the merchant, so he is instantly
notified when sales are made.

Online Order tracking
Orders are stored online for merchant reference as long as necessary.

Viewing and deleting orders takes place within the back office.

Register your store for free
Registered stores are listed for free at ShopSite Marketplace, a showcase
of stores using ShopSite software. Visit the ShopSite Marketplace http://www.shopsite.com/marketplace_entrance.html

Order Fulfillment Tools:

Shopping Basket
Allows customers to place orders online, in a secure, easy, and fast

environment. ShopSite Managers basket uses a unique cookies/IP
combination tracking system.

Automated Credit Card Clearing
Support for First Virtual, an affordable, automated credit card clearing
system for price-sensitive merchants.

Customizable Payment, Shipping, and Tax Options
Merchants can set their own prices for shipping and tax, and decide

which credit cards (or other forms of payment) they want. Currently
25 different tax rates can be set by the user.

Server Features:

Optimized Application
ShopSite Manager uses only about 4MB of hard disk space. The code

h
as been highly optimized for

maximum efficiency and minimum bandwidth
usage. Including graphics and other files, the average store typically takes
up less than 10MB.

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